caspermattressZappos, whom I mentioned yesterday, is not the only online retailer disrupting a market that you wouldn’t initial think of as a good fit for online sales. Casper is doing it too because buying a mattress is a pain. You go to some sleezy store that is always having a sale that ends in 30 minutes, get endless upsold by a salesman who is throwing out terms you don’t understand, and then you walk away paying gobs of money and wondering if you got scammed. It’s not hard to see how this market was ripe for disruption.

If you’re in the market for a mattress, check out Casper. You get a 100 night risk-free trial, free 5-day shipping, You can read a full writeup on the company in this NYTimes article, but basically you get a high quality memory foam mattress for well under $1000. Similar mattresses can easily run double or triple that, if not more.

But augh! What if I don’t like it! No problem. Call Casper in those first 100 days and they’ll send a courier to your house to pick it up. I don’t think it’s going to be too long before we’re in the market for another mattress and I’ll be surprised if we don’t give Casper a shot. Why not?